Transparent methodology
How SkillChirp scores demand without pretending.
A useful opportunity score needs more than a confident-looking number. SkillChirp separates estimates from measurements, exposes evidence for and against an idea, tracks source freshness, and lowers confidence when evidence is thin.
Every idea begins as a baseline
New reports can start with a category-level editorial baseline so users can compare ideas immediately. Baselines are explicitly labeled and receive low confidence. They are not presented as exact search volume, revenue, market size or measured buyer demand.
Measured evidence can replace assumptions
- SkillChirp first-party: searches, report views, repeat visits, shares, outbound clicks and other real product behavior.
- Search: sourced search-demand or query evidence.
- Community: sourced discussions and engagement around the problem.
- Trend: sourced direction-of-interest evidence.
- Commercial: evidence that buyers pay for solutions to the problem.
Confidence is separate from the score
BaselineDirectional estimate. No independent measured signal families yet.
PartialSome measured evidence exists, but coverage is incomplete.
MeasuredMultiple observations from at least three independent signal families.
Opportunity formula
42% demand + 38% buildability + 20% inverse competition
The formula is intentionally simple and visible. It is a prioritization tool, not a prediction that a startup will succeed.
Rules SkillChirp follows
Never label an editorial baseline as measured market demand.
Never invent exact keyword volume, traffic, revenue or market size.
Measured evidence stores its source, observation date and normalized score.
Show evidence against an idea, not only supporting evidence.
Freshness and confidence appear alongside demand scores.