Earn my first recurring customer
The founder has not added a current challenge yet.
Finelly
Other · built by Finelly
Finelly turns punctuality into a friendly game. Set a fine per late minute — only the last ones pay.
Where is the first-customer funnel breaking?
WHO THEY ARE TRYING TO REACHGroups of friends aged 20–45 who meet at least once a week for dinners, drinks or sports, and always have that one friend who shows up 30 minutes late.
PROBLEM IN CUSTOMER LANGUAGE"We're always waiting for the same person." They've tried everything: telling the late friend to come 30 minutes earlier, joking about it in the group chat, starting without them, or just getting annoyed in silence. Nothing changes because there's no real consequence, so the punctual ones end up feeling like their time matters less, and the plan starts late every single time.
CURRENT OFFERPlans that actually start on time, without anyone having to be the bad guy. The late friend finally has a reason to show up, the wait turns into a running joke instead of a source of tension, and whatever they pay goes towards something the whole group enjoys together. It's free to try at their next dinner.
WHERE PEOPLE STOPVisitors did not sign up
What the founder has actually tried.
Each entry keeps the audience, offer, result and next move together so “no sales” can be diagnosed instead of guessed at.
Experiment 2Oct 1, 2026
Tried: Paid ads to get the first users, about $500 in total. Google Ads app campaign optimized for installs ($10–15/day), Apple Search Ads ($200), and promoted posts on Meta and TikTok (~$100 each). All of them pointed to the store listing, and the first screen of the app asked users to register (although it can be used without an account).
Audience: Groups of friends aged 20–45 who meet at least once a week for dinners, drinks or sports, and always have that one friend who shows up 30 minutes late.
Offer: Plans that actually start on time, without anyone having to be the bad guy. The late friend finally has a reason to show up, the wait turns into a running joke instead of a source of tension, and whatever they pay goes towards something the whole group enjoys together. It's free to try at their next dinner.
Result: Google: 20k impressions, 2.5k clicks (12.5% CTR), 500+ installs, 458 first opens and only ~20 registrations. Google refunded more than 20% as invalid traffic. Apple: 13.6k impressions, 235 taps, 23 installs and 5 registrations (about 1 in 10 taps turned into an install). Meta/TikTok: views and 500+ followers, many of them likely bots, and zero activity in the app.
Drop-off: Visitors did not sign up
Learned: Optimizing for installs buys accidental clicks in games and other apps, not interested people. The real cost was around $19 per registration, not $0.35 per install. My store listing loses people: the icon is too complex, and the screenshots look like PowerPoint slides. The first screen looked like a mandatory registration wall. Most importantly, people who download alone have no group to use it with, so even good installs don't stick.
Next: Recruit 3 real friend groups (not mine) to use it at their next dinner, and interview the organizers. In parallel, redesign the icon and screenshots, and make "skip for now" obvious on the first screen. Switch to a campaign optimized for an intermediate in-app event instead of installs.
Experiment 1Oct 1, 2026
Audience: Groups of friends aged 20–45 who meet at least once a week for dinners, drinks or sports, and always have that one friend who shows up 30 minutes late.
Offer: Plans that actually start on time, without anyone having to be the bad guy. The late friend finally has a reason to show up, the wait turns into a running joke instead of a source of tension, and whatever they pay goes towards something the whole group enjoys together. It's free to try at their next dinner.
Drop-off: Visitors did not sign up
Next: Get three friend groups that aren't my friends (from a padel club and a coworking space) to use it at their next dinner, and talk to each organizer afterwards. I want to learn who in the group actually suggests using it, what makes the late friend agree to join, and whether they'd use it again for the next plan without me asking.
What is Finelly?
Finelly turns punctuality into a friendly game. Set a fine per late minute — only the last ones pay.
From shipped to recurring revenue.
✓Built
✓Launched
First users
✓First experiment
First recurring customer
$100 MRR
$1K MRR
Finelly: product, audience and early traction context.
Finelly is listed in SkillChirp's Other category. This page documents the founder-reported stage, target customer (Groups of friends aged 20–45 who meet at least once a week for dinners, drinks or sports, and always have that one friend who shows up 30 minutes late.), current offer, traction bottleneck, experiments and progress toward recurring revenue. Club status is a discovery signal, not an investment recommendation or independent revenue verification.